A Conversation with Selma Eduarda Pereira

Woven Realities: Bridging Threads and Pixels

We are delighted to invite you to explore Woven Realities: Bridging Threads and Pixels, a virtual solo exhibition by Selma Eduarda Pereira, a visionary artist whose work seamlessly fuses traditional textile practices with cutting-edge digital media. Hosted by CISTA, this exhibition offers an immersive journey into Pereira’s exploration of heritage, technology, and interactive storytelling. Here, Selma shares her insights on bridging the tactile and the virtual, reinterpreting ancestral crafts through Augmented Reality, and redefining the boundaries of contemporary art.

Selma Eduarda Pereira

Q. Can you share the inspiration behind the works you exhibited here?

Selma Eduarda Pereira: My recent works explore the intersection of cultural diversity, textile art, and digital media, incorporating augmented reality as an extension of the physical experience. I am particularly interested in how traditional textile techniques can be reinterpreted through contemporary digital tools, creating immersive narratives that engage both historical memory and technological innovation. The pieces exhibited here reflect a dialogue between craftsmanship and digital intervention, questioning notions of identity, presence, and storytelling in a hybrid artistic landscape.

 I am particularly interested in how traditional textile techniques can be reinterpreted through contemporary digital tools, creating immersive narratives that engage both historical memory and technological innovation.

Q. What challenges have you faced during your artistic journey, and how have you overcome them?

Selma Eduarda Pereira: One of the main challenges has been navigating the evolving relationship between art and technology, particularly in ensuring that digital interventions do not overshadow the tactile and material qualities of my work. The integration of augmented reality into textile-based pieces required extensive research and experimentation to achieve a balance between the physical and virtual dimensions. Additionally, working with emerging technologies often means adapting to rapidly changing platforms and tools, which necessitates continuous learning and flexibility. Overcoming these challenges has involved a combination of technical research, interdisciplinary collaboration, and a commitment to maintaining the integrity of the artistic concept throughout the process.

One of the main challenges has been navigating the evolving relationship between art and technology, particularly in ensuring that digital interventions do not overshadow the tactile and material qualities of my work.

Q. How does your environment influence your art?

Selma Eduarda Pereira: My work is deeply influenced by both physical and conceptual environments. The cultural and historical context of textiles, as well as the communities that have preserved these traditions, play a fundamental role in shaping my approach. I also draw inspiration from digital environments, particularly how virtual spaces and augmented reality can expand the sensory and narrative potential of textile art. By engaging with both physical and digital realms, my practice seeks to challenge conventional boundaries of materiality and artistic experience.

By engaging with both physical and digital realms, my practice seeks to challenge conventional boundaries of materiality and artistic experience.

Q. What message or emotions do you hope to convey through your art?

Selma Eduarda Pereira: My work aims to evoke a sense of connection—between past and present, tradition and innovation, the tangible and the virtual. By integrating digital narratives into textile pieces, I seek to create immersive experiences that invite audiences to reflect on cultural heritage, sustainability, and personal identity. The use of augmented reality allows for an additional layer of interaction, encouraging viewers to engage beyond the surface of the artwork and explore its deeper meanings. I hope that my work fosters curiosity, introspection, and a renewed appreciation for both ancestral craftsmanship and contemporary digital possibilities.

By integrating digital narratives into textile pieces, I seek to create immersive experiences that invite audiences to reflect on cultural heritage, sustainability, and personal identity.

Selma Eduarda Pereira

Q. What advice would you give to emerging artists who are just starting their careers?

Selma Eduarda Pereira: Stay committed to your artistic vision, but remain open to experimentation and interdisciplinary approaches. In today’s art landscape, embracing digital tools and new media can offer valuable opportunities for expansion and dialogue. It is also essential to build a strong conceptual foundation for your practice—technical skills alone are not enough; your work should communicate meaning and intention. Additionally, engage with artistic communities, seek collaborations, and remain persistent, as the art world requires both resilience and adaptability.

Stay committed to your artistic vision, but remain open to experimentation and interdisciplinary approaches.

Join us in celebrating Selma Eduarda Pereira’s artistic journey 'Woven Realities: Bridging Threads and Pixels'. Click here to explore the exhibition.