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Woven Realities:
Bridging Threads and Pixels

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Selma Eduarda Pereira

 17 - 30 March 2025

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Woven Realities:Bridging Threads and Pixels

I am a multidisciplinary artist who bridges traditional textile practices with contemporary digital media, creating immersive experiences that challenge tangible and virtual boundaries. Deeply rooted in the cultural richness of textile traditions, my practice investigates how technology can extend these ancestral crafts, introducing new dimensions of meaning and interaction. By incorporating digital tools such as Augmented Reality (AR), I invite audiences to transcend the visual domain and enter a space where tactile materials and digital narratives converge.

My installations preserve and reinterpret intangible cultural heritage, celebrating diversity in both content and form. Through layered patterns, textures, and digital components, my work evokes collective memories, paying homage to artisans whose practices have been shaped over generations. At the same time, my creations reflect a commitment to sustainability, employing materials and methods that strengthen the connection between art, culture, and the environment.

Projects like Hands and Síntese encourage interactive dimensions, inviting participants to explore textures, uncover narratives, and actively co-create meaning. My work is not merely an exploration of media but a celebration of global identities and the unique ways cultural stories evolve in the digital age. Inspired by the dialogue between the handmade and the technological, I strive to create spaces where art, tradition, and  innovation intersect in meaningful and transformative ways.

Selma Eduarda Pereira

ABOUT ARTIST

Selma Eduarda Pereira is an artist and researcher whose work has been showcased across Portugal, Spain, Italy, Greece, the UK, Macao and South Korea. She is interested in creating art through digital media and merging these forms with textiles, and other tangible materials.

She holds a Ph.D. in Digital Media Art and frequently publishes her research in international journals and regularly exhibits. Recent exhibitions include the CICA Museum in South Korea (2024) and The House of Smalls in Edinburgh, UK (2024). Additional notable shows are BodySpaces at the Canvas International Art Fair in Italy (2023), Nature of Digital Dreams at the Cyber Dreams VR Exhibition during the Burning Man Festival, London (2020), and ArtRooms – lnternational Contemporary Art Fair for lndependent Artists, Roma, Italy (2019).

In works like Síntese and Hands, Selma utilizes Augmented Reality (AR) to create interactive experiences, blending traditional textile art with digital innovation and inviting immersive audience engagement.

Beyond her artistic production, Selma has served as curator for significant projects, including virtual pavilions for the International Digital Art Biennale The Wrong Biennale (2020 and 2023).

If you are interested to purchase one of these artworks, please contact us.  

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Text and images are subject to copyright © Selma Eduarda Pereira

A Conversation with Selma Eduarda Pereira

We are delighted to invite you to explore Woven Realities: Bridging Threads and Pixels, a virtual solo exhibition by Selma Eduarda Pereira, a visionary artist whose work seamlessly fuses traditional textile practices with cutting-edge digital media. Hosted by CISTA, this exhibition offers an immersive journey into Pereira’s exploration of heritage, technology, and interactive storytelling. Here, Selma shares her insights on bridging the tactile and the virtual, reinterpreting ancestral crafts through Augmented Reality, and redefining the boundaries of contemporary art.

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